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The National Student Advertising Competition Team was given Wienerschnitzel as our 2019 client. They asked us to elevate the image of a hot dog. That's right. A category campaign. (No, really, I'm excited about this). Wienerschnitzel provided an audience they wanted to target and the rest was on us.
This is how it went
We created a single plans book going through everything we did to create a successful category campaign. In this you see the research, the roadmap, the big idea, the deliverables and so much more. Being in this space means you are privy to information that shouldn't be shared or used.
Thank you for keeping the password protected.
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Final presentation script
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