Was given Philips as a client in class to sell their Smoke-Less Grill. I targeted a group known as "homegaters". This term was first used by the NFL to describe people who enjoy throwing tailgate parties at home. By targeting a specific, psychographic based, audience I was able to tailor the message to the exact person I wanted to reach. This campaign will stand out to consumers because it is targeted to them. It will show the exact audience I wanted that the Philips Smoke-Less Grill is the ticket to hosting a successful home gate.